Lawrence CVB announces 2005 direct spending figures

February 15, 2006 | FOR IMMEDIATE RELEASE

Lawrence CVB announces 2005 direct spending figures

Lawrence, Kan. – The Lawrence Convention & Visitors Bureau has released its annual figures regarding direct spending by visitors to Lawrence. During 2005, spending by visitors totaled approximately $42 million.

That spending was generated by an estimated 752,446 visitors and produced $840,159 in local sales tax. Of those visitors, approximately 421,370 were overnight guests and 331,076 are estimated to be daytrip visitors.

Other 2005 highlights include:

MEETINGS/CONVENTIONS/SPORTING EVENTS

• Economic impact from conventions and meetings of $2.89 million

• 252 conventions and meetings held in Lawrence with a total of 32,073 attendees*
• as reported to the LCVB

• 52 bid proposals for future conferences generated by the LCVB

LAWRENCE VISITOR INFORMATION CENTER

• 12,701 registered guests at the Lawrence Visitor Information Center, with 47% of those from out-of-state

• 2,634 calls received seeking Visitor Information

MARKETING

• 316,618 user sessions on www.visitlawrence.com, an increase of 58% over last year

• 7,930 requests for information were generated by LCVB placed advertising

• $543,325 of earned editorial coverage generated about Lawrence

The Lawrence Convention & Visitors Bureau is dedicated to: Improving the local economy by attracting visitors, meetings, conventions and events to the city; encouraging economic growth by providing quality services to visitors; responsibly managing transient guest tax funds; and maintaining productive working relationships with partners in the business community.

Additional information about the LCVB’s 2005 Economic Impact summary including tourism spending calculations are available upon request.

Spending Worksheet